Crumbl Celebrity and Influencer

Crumbl Cookies Recent Celebrity and Influencer Collaboration

Crumbl cookies declined the idea of collaboration with celebrities and influencer, company was in favour of self-commitment growth. The owner was having the concept of making brand on by own or by natural sources without any outside power or inspiration. For a while company faced reduction of sales through summer 2023, this failure drag Crumbl to collaboration approach.

By this catastrophe, the brand made few changes in business style, first of all rebranded itself by “Crumbl Cookies” to “Crumbl” then included multiple dessert varieties to expand the weekly rotating menu. After all this Crumbl made a strategy to make partnerships with famous celebrities and influencers.

Willy Wonka Red Velvet Sandwich Cookie

First of all, Crumbl make association with the release of Wonka movie in December 2023. As this partnership Crumbl launches a limited time dessert with the name of Willy Wonka Red Velvet Sandwich Cookie, this cookie was available on all Crumbl location just for one week in the dates of movie releasing. This collaboration stirs up excitement in the movie lover and Crumbl fanatics both.

Olivia Rodrigo with the GUTS cookie

After the succession of Willy Wonka cookie, Crumbl announced its secondary partnership with a pop star Olivia Rodrigo on the releaseing dates of her new album “GUTS”. Crumbl launched a cookie on February 16^th 2024 with the name of Olivia’s album GUTS. Olivia Rodrigo did publicity of Crumbl GUTS cookie throughout her tour by Tik Tok videos and Instagram Stories, her videos giving impression that she was enjoying Crumbl GUTS cookies very much. These types of content from Olivia on social platform heightened curiosity in fanatics to try once the GUTS cookie.

Kylie Jenner and Kylie Cosmetics

After a few months Crumbl did a high outline collaboration with Kylie Jenner and her magnificence brand, Kylie Cosmetics. Kylie Jenner declared on June 22^nd 2024, about one day fair with Crumbl on her Instagram account. On this exclusive event Crumbl featured six special cookies.

Social media gave massive hype to this collaboration and induced a gigantic crowd to the Crumbl West Hollywood location.

Beetlejuice Cake

The fourth major collaboration came with Warner Bros on the release date of Beetlejuice movie in September 2024. Crumbl introduced a dessert theme with the title of Beetlejuice cake for the celebration of film launch. This partnership ranked high performance from the perspective of Crumbl and made most of the sales of cookies.

Jimmy Fallon’s collaboration with Crumbl Cookie

Crumbl make collaboration with an influencer Jimmy Fallon, he is a late-night night talk show host. Crumbl launch a desserts “Holliday Seasoning Candy Can Brownie” with the reference of Jimmy Fallon. This was also a great addition in Crumbl cookie desserts. This surprising collaboration drew massive fanatics over Crumbl location to taste a new cookie treat that was so delicious and signature with Jimmy Fallon.

The impact of celebrity and influencers collaboration on the Crumbl cookies

Partnership with celebrities getting rapid popularity, it helps to gain more sales, buzz and fascinate new customers to come on Crumbl. These collaborations with high profile celebrities and influencers introduce the brand to a massive audience. It creates a sense of enchantment and anticipation for high petitions of the Crumbl items.